Design Objective
Develop a professional league sports team brand and identity. Expand into wayfinding and an environmental graphic for the stadium. Use Adobe Dimension to create 3D versions of the wayfinding and environmental graphics. Create a booklet that encompasses all the research and graphics.
Design Brief
The Myrtle Beach Stingrays are a professional league Baseball team located in Myrtle Beach, South Carolina. The logo consists of a Stingray with the tail in a circular motion. There are stitches inside to make it resemble a baseball. The Stingrays text is on top of the logo. The secondary logo is Stanley the Stingray which is the team mascot. The wayfinding elements are the bathrooms, escalators, elevators, sections signs, and concession signs. The environmental graphic is a dimensional wall graphic that gives fans information about the stingrays.
