![](https://cdn.myportfolio.com/d9a8d8df-190b-4df6-9f8f-bf4733fc3033/0f5ce069-c9c9-4d2c-a4a2-d4eba81eb93a_rw_1920.jpg?h=27cb1f8c113f17eaa64223b791b19bbd)
Design Objective
Conceptualize and design branding and collateral pieces for a mobile retail business. Research and create a SWOT analysis and targeted market position. Create a brand to go along with the mobile business and come up with collateral and a branded style guide. Include an identity packet that can be used for advertising.
Design Brief
The Purrfect Snooze is a mobile business that allows individuals to enter the truck and take a catnap with cats or kittens or just take a mental break. The truck is in a highly populated city near businesses. Individuals can come on their lunch break or just visit if they need a mental break. The cost of a catnap is $7.00 an hour and customers will receive a complimentary eye mask and tote bag. The Purrfect Snooze wants to give workers the opportunity to destress and be able to enjoy playing with kittens and rest.
![](https://cdn.myportfolio.com/d9a8d8df-190b-4df6-9f8f-bf4733fc3033/f603059f-2098-46df-8f12-58e949242dae_rw_1200.png?h=6388795c22ba7b386e3c2570446d3e29)
![](https://cdn.myportfolio.com/d9a8d8df-190b-4df6-9f8f-bf4733fc3033/4fca17ce-5b73-4b73-a5e8-7485a5ed27a4_rw_3840.jpg?h=42b1a0af49f50e3eadf1fcedd0ca8742)
![](https://cdn.myportfolio.com/d9a8d8df-190b-4df6-9f8f-bf4733fc3033/dc5acae0-a903-470c-90af-c928c3406d71_rw_3840.jpg?h=726b548588fc9d3866e5f7b5dc516d58)
![](https://cdn.myportfolio.com/d9a8d8df-190b-4df6-9f8f-bf4733fc3033/17a0b5c1-60a9-42f3-9b25-121fd1a1a252_rw_3840.jpg?h=2748cb2c943af13461ef3bf03f15d2f9)